Creating False Memories Essay Example for Free

Creating False Memories Essay The brain works in odd ways. The article entitled â€Å"Creating False Memories†, by Elizabeth F. Loftus, is an article about just that. The studies included in the article are proof that the brain can twist certain memories in order to fit them to a suggestion made by someone else; or a suggestion can create entire false memories. Some people are more susceptible than others to â€Å"remember† a false memory when a suggestion is made, but it is likely that anyone could â€Å"remember† a false memory. The article seemed to point out that older memories that would be less clear to begin with, such as childhood memories, are easier for suggestions to twist than a memory that happened in recent years. While reading the section subtitled â€Å"Imagination Inflation†, it became obvious that even one that was reading the article, if one took the example suggestions given in the article, then it would be incredibly tempting to remember things that were imagined. One would realize that it was only imagination at work, but if asked a few days later what was remembered about it, it would be easy to believe that it was a real memory. How can one truly distinguish between memory and imagination? Then again, is the memory of an act of imagination not a true memory in itself? There are many ways that one could be confused on this subject, because technically, memories of imagined things can be true memories. Memory and imagination are so closely related that it would be very difficult to tell the difference between the two. What was especially incredible about this article was the section subtitled â€Å"Impossible Memories. † Individuals actually remembered aspects from their second day of life, even though this is medically impossible. It is common knowledge that people cannot begin to form memories that would be remembered into adulthood until the age of two or three. Yet, given a suggestion, people will just run with it. It could be the â€Å"imagination inflation† theory at work, and it probably is. Many people are influenced daily about what happens when children are born or how children are taken care of in a hospital right after birth. People hear stories, see the scenario in television and film, and perhaps have been there when a sibling was born. However, can certain people actually remember their births or shortly thereafter? After all, there are exceptions to every rule. This article made for fascinating reading. The studies used are impressive and it makes sense. It is hard to believe that psychiatrists can, either knowingly or unknowingly, give their patients suggestions in order to create false memories. How many people are really aware of what others say to them or how it might affect them? The article is compelling and it makes one think twice about how their brain works. It makes one think about how many of the â€Å"memories† one believes are true memories from childhood are actually true memories or false memories. Where childhood is concerned, most individuals have to rely on parents or relatives to relay stories, but what if those memories are inaccurate? This is the point of the article. The human brain is so complicated and delicate that if one is not careful who knows what kind of damage can be done. Loftus, Elizabeth F. â€Å"Creating False Memories. † Scientific American. 277. 3 (September 1997): 70-75.

The Unexamined Life Is Not Worth Living Essay examples -- essays resea

Socrates was considered by many to be the wisest man in ancient Greece. While he was eventually condemned for his wisdom, his spoken words are still listened to and followed today. When, during his trial, Socrates stated that, â€Å"the unexamined life is not worth living† (Plato 45), people began to question his theory. They began to wonder what Socrates meant with his statement, why he would feel that a life would not be worth living. To them, life was above all else, and choosing to give up life would be out of the picture. They did not understand how one would choose not to live life just because he would be unable to examine it.   Ã‚  Ã‚  Ã‚  Ã‚  Socrates felt that if he was unable to examine life, he would not be really living. To Socrates, living meant being able to question the world around him. Examining life gives one freedom. Once one examines himself and understands who he is, he can take control of his life. Socrates believed that the ability to ask, to examine, and to understand would make a life whole. He believed that the purpose of life was to grow, both physically and spiritually. Being able to explore and understand would lead to a deeper understanding of the world around us as well as a deeper understanding of ourselves. (Plato 46)   Ã‚  Ã‚  Ã‚  Ã‚  Socrates felt that, above all, one should be a good citizen and always do the right thing (Plato 18). However, many in his time did not worry about doing what was correct. Socrates realized this, and understood that they did not care to look into their actions and beliefs. Their first thoughts were on the goals that they had, such as money and pleasure, rather than the thought of whether or not the goals they held were actually what should have been considered important and right (Plato 26). Socrates knew that, unless they took the time to question their lifestyles, they would never do the right thing. By living a life that was being examined, the citizens would be living a life that was, for the most part, also right. Socrates believed that a life that was not right was not worth living, which is why he also felt as though an unexamined life would also be not worth living.   Ã‚  Ã‚  Ã‚  Ã‚  When Socrates was brought to trial for the corruption of the city’s youth he knew he had done nothing wrong. He had lived his life as it should be lead, and did what he ne... ... when he is discussing the unexamined life. When Socrates mentions the oracle, he is explaining how one can believe he knows all but still can question life. Although he believes that a smarter man will not be found, Socrates still questions and examines the life he leads. This is the basic concept of philosophy, to try to examine and understand what is going on in life. Socrates understands that without this questioning, there would be no philosophy or a worthwhile life. (Plato 25)   Ã‚  Ã‚  Ã‚  Ã‚  Socrates was a wise man who realized that life was not something that could be easily understood. He knew that questioning life would lead to a stronger conception of life and reality. When he stated that â€Å"the unexamined life is not worth living† (Plato 45), he truly meant that without questioning life, one would not be truly living. Actions would have no understanding of being right or wrong. For Socrates, a man who believed that life should be based on what was right, there would be no greater wrongdoing.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Plato. Apology. Indianapolis: Bobbs-Merrill Educational, 1977.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Introduction to Marketing

PrimaryQuestionnaires: Questionnaires consist of a list of questions that can be used to obtain feedback such as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and satisfied by their course. By doing a spoc the college is able to find out how many students are satisfied with their course, tutors and so on; this helps the college as they can use their research to see who’s happy and who isn’t, thereon they are able to make changes if necessary for their market plan.Suggestion box: A suggestion box is a box that is used for people to put suggestions inside, this is a good way for a college to get and consider suggestions as people may want to make their suggestions anonymously. The Oldham College students are able to make suggestions to the college through their suggestion box; if the majority of the students make the same suggestion then the college could consider making changes in their marketing plan.Student reps: The students union of The Oldham College are able to talk with each other and hear out the students suggestions, ideas and any complaints there may be; therefore they are there to put forth suggestions or complaints on behalf of the students, if the college feels that the suggestions made are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students.SecondaryGov stats: Government statistics are official data collected from colleges, schools etc. which is released to the public; a person can then see which college has better success rates and how many people join them and so on. When government statistics are released showing the achievements and how  many students are joining the different colleges such as their competitor’s, this helps The Oldham College to evaluate t heir different aspects; this allows them to take good measures.Newspapers: Newspapers are a good way of collecting data, such as how colleges advertise their courses to the public; when competitors advertise courses in the newspapers and/or magazines The Oldham College is able to see what kind of courses they advertise and how; for e.g. if it’s plain text or images and so on. This gives them an idea of what courses are mainly being advertised and will help their marketing plan as they can do the same or do it and improve their advertising compared to their competitors.Competitor’s website: A competitors website can be looked at by its rival such as The Oldham College as they can see their competitor’s website to gather data from them such as what courses they offer and how they advertise their courses through their website; this helps The Oldham College’s marketing plan as they are able to see if there is any way they can improve their way of advertising and even their website with the aim of attracting new students to the college, this would be done through making changes to their existing marketing plan. Introduction to Marketing What is marketing? Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]The concepts of marketing Production The production concept is when businesses are more focused on making profit from their sales; the quality isn’t necessarily important as the company’s main concern is making sales. For instance, supermarkets such as Sainsbury’s and Tesco distribute their own products to the public. The production of products is also kept at a low cost.Produ ct The product concept is when businesses focuses more on the quality of the product rather than how many of them are being sold. The business is more concerned with the high standards of the product set by customers and is prioritised. For example, smartphones have become more popular within society because of their many features.Selling The selling concept is when businesses are concerned with promoting a product even further to increase sales. For example, Coca-Cola advertises the same products over and over again; they introduced names to target people with that certain name.Marketing The marketing concept is when a business allows their customers to decide on the features of their product or service, before it is created. A business would use market research and use research & development to discover the customers’ needs and wants for a product/service.Aims and objectives of two contrasting businesses Private sector business: Apple Inc. Apple’s objectives are to c ontinuously sell the same products that are of high standards and quality.Market leadership in Apple Market leadership is when a business has the most customers/users due to their sales or service. Steve Jobs suggested these techniques to assist in becoming a market leader Be in possession of and have control over the relevant technology Take in and implement better technologies immediately as soon as they have availability, regardless of whether or not there are organisations using them beforehand Create new technologies/products before anyone else and make it an industry standardBrand awareness in Apple Apple raises brand awareness by creating adverts and allowing their stocks to be released online. This can be effective because potential customers will know whether not to purchase a product based on the stocks.Perceptions of customers in Apple Customers of Apple are aware of the product by seeing advertisement and by live streaming press conferences that are held by Apple. The ef fectiveness of live press conferences is that the potential customers will know what features the product has.Public sector business: National Health Service (NHS) Their aims are to aid people who are applicable to use their service. They are non-profit and are Governmental, which means that the Government funds the NHS by using a portion tax-payers’ money.Market leadership in the NHS The National Health Service is the only health service that is free in the country. This makes it the market leader.Awareness in the NHS One way in which the NHS raises awareness is by endorsements from the news or magazines. This can be effective because the news is something the majority of the public intakes.Perceptions of users in the NHS Users of the NHS become aware of this industry via real-life happenings. Some of these perceptions can be negative; as recently, a celebrity received a free surgery which wasn’t life threatening in any way. It wasted tax-payers’ money and the majority of the nation was unimpressed by this.

Essay on The Role of the Reflexive Ethnographer - 1252 Words

The Role of the Reflexive Ethnographer Works Cited Missing The role of the reflexive ethnographer has been constantly defined and redefined since the beginning of the study of anthropology. The use of reflexivity has and will always be questioned in anthropology. Malinowski, who was a pioneer in the field of anthropology, discouraged the use of reflexivity; he, instead, believed that anthropology was scientific and could produce â€Å"concrete evidence† (Malinowski 17). Reflexivity is way in which anthropologists try to get rid of this scientific and rigid anthropology; it is a move towards an emotional and self-reflective anthropology. Reflexivity denies the structuralism which Malinowski and Levi-Strauss attended to. In†¦show more content†¦Visweswaran believes that reflexive anthropology did not begin with â€Å"Paul Rabinow, Jean-Paul Dumont and Vincent Crapanzano† (Visweswaran 22) but began with women who, because of societal constraints, could not be anthropologists. These women’s writings, she claims, have been â€Å"dismissed as ‘popularized accounts’ or as ‘confessional field literature’† (Visweswaran 21). These ethnographies have been also called â€Å"inadequate science† (Visweswaran 21); this is in relation to Malinowski’s belief that anthropology is a structured and scientific method. It is ironic then that men are â€Å"heralded as exemplars of this new genre† (Visweswaran 22) when women began reflexivity before them. Visweswaran goes on to analyze these formerly unknown and ignored female texts; she looks at these ethnographies to make her own ethnography. These ethnographies, for Visweswaran, are ethnographies in the text themselves; they reveal the female author’s â€Å"complex negotiation of positionality within a single gender domain† (Visweswaran 27). Visweswaran is thus reflexive about the female identity and hence about her own identity. She believes that anthropologists should be reflexive withShow MoreRelatedEssay on Reflexivity and Modern Works of Anthropology1090 Words   |  5 PagesReflexivity and Modern Works of Anthropology The role of reflexivity in Anthropology has changed a great deal over time. The effects of doing ethnography on the ethnographer was not considered an important mode of inquiry in the past. While inevitably, going to far distant lands and living with a culture so different from your own will at least cause the ethnographer to reflect on personal issues but most likely will cause profound changes in the way he or she will view the world. But in theRead More Anthropology1316 Words   |  6 PagesAnthropology Anthropology what a vulnerable observer you are! You may well have to jump into the arms of the scientists if you are going to try to keep your grass hut at the academy! -- Ruth Behar Debates on the role the reflexive plague the field of cultural anthropology as postmodern critics join the bandwagon attempting to claim authority in this dubiously recognized discipline. In the borderline realm between the sciences and humanities, cultural anthropology has tried to find a nicheRead MoreEssay about Ethnography1634 Words   |  7 Pagesthey are writing about. Furthermore, many of these authors assume that the individuals among whom they are living and studying exemplify the entire society as a whole. Ethnographers have used many different means of establishing their ethnographic authority. One such method is the use of reflexivity in the ethnography. 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The models include the research the organization undertakes to understand the ethnography behind the rationale of self-reflexivity. The structures of the society still control the management of public administration via a conclusive and elaborate formulation of the reflexive management strategies. The general thought is that reflexivity stillRead MoreCritical Evaluation of Articles by Russel (2005) and Brown Et Al. (2005)] Critical Evaluation of Articles by Russel (2005) and Brown Et Al. (2005)]3636 Words   |  15 Pagesapplied following methods: * Shadowing students * Semi-structured interviews and informal discussions * Intense observation of students behavior at school * Collection of information on student attendance and academic ability The ethnographer used note-taking to record observations obtained during shadowing students and I find this approach reasonable. Although it is not very clear from the paper whether the researcher used recording often or not, one can assume, that Russell used recommendationsRead MoreQualitative Research For Social Sciences2216 Words   |  9 Pagesto these new ideas and generate questions that will be appropriate and relevant to the central focus of the interview. This style was used in Devis-Devis, Beltran-Carrillo and Peiro-Velert’s study (2015) on the socio-ecological factors that play a role in adolescents’ physical activity. They guided the students using a semi-structured interview by using questions such as, â€Å"do you like sports? Do you like exercising? Are you good at sports?† etc. This is an example of a semi-structured interview because